Yoonet

Built by someone who needed this solution first

Ben Carter was running a web agency in New Zealand when he hit the same wall thousands of small business owners face — talent was scarce, costs were climbing, and growth meant finding another way.

What started as one person's solution became a company that today employs nearly 100 people across Australia and New Zealand.

2015

Incorporated

1:16

Management to staff ratio

Ben Carter and the Yoonet story

Ben Carter didn't set out to build a BPO. After more than a decade as an account manager, he could see that the digital shift was leaving small businesses behind, and he threw himself into helping them catch up. His web agency grew quickly, eventually launching over 600 websites across Australia and New Zealand. But the numbers never added up locally. The talent was hard to find, the costs were climbing, and a growing team built on local hires alone wasn't sustainable.

He had somewhere else in mind. His grandfather had served in the Philippines during the Second World War and spoke of the people there with genuine warmth for the rest of his life. With outsourcing just beginning to emerge as a real option for businesses his size, Ben looked there for solutions. He made plenty of mistakes early on, working through difficult hires and hard lessons before finding the right education and contacts to understand what it actually took to make offshoring work.

Then he found Honey. A regional girl like him, not from Manila but from the provinces, she brought the kind of work ethic, loyalty, and depth of relationship that Ben had been searching for. The second hire followed. Then another. He never looked back.

It wasn't until a client asked if he could find them someone to handle AutoCAD work that the outsourcing business properly began. That placement was a success, word spread, and what had started as one man's solution to a staffing problem became something much larger. Yoonet today employs nearly 100 people, has been involved in hundreds of hires across two countries, and still runs on the same principles Ben stumbled into all those years ago: find good people, treat them well, and the rest tends to follow.

Key Facts

Yoonet at a glance

Founded

2011

Headquartered

Balanga City, Bataan, Philippines

Founded by

Ben Carter (CEO)

Senior Management

Gavin Hodges (Co-Director)

Origin

Dunedin, South Island, New Zealand

Team size

130 and growing

Staff retention

89.29%

Management tenure

8 years average

Markets served

Australia, New Zealand & the UK

Notable recognition

Honorary Son of Balanga City (2025)

Ben and Gavin's childhood soccer team — Saint Albans under 8s

Partnership

Two mates from the under 8s

The partnership that runs Yoonet started long before the business existed. Ben Carter and Gavin Hodges played together on the Saint Albans under 8s soccer team in Christchurch. They went their separate ways, built their own careers, and reconnected years later through a shared belief in Filipino talent and what outsourcing could do for small businesses when done properly.

Gav brings the finance and legal rigour that keeps Yoonet's compliance framework rock solid. Ben brings the relationships, the operational vision, and the deep connection to the Philippines team. Together they cover the gaps that most founder led businesses struggle with: one who thinks about the people, one who makes sure the numbers work.

It's not a slick partnership story. It's two mates who trust each other enough to build a business together and challenge each other when it matters.

Community

Adopted by the city we call home

In 2019, Ben was recognised as an adopted son of Balanga City in Bataan Province, one of the highest honours a non-Filipino can receive. It wasn't a marketing moment. It was the result of years of genuine investment in the community: supporting education, contributing to local development, and building an operation that provides real opportunity in a region that traditionally lost its best talent to Manila.

Yoonet's presence in Bataan isn't just about cheaper office space. It's about operating in a community where our people can afford to live well, where the commute doesn't consume their day, and where the relationship between employer and employee feels like something closer to partnership.

Balanga City's Smart University Town 2030 initiative aligns with what we've always believed: that investment in regional communities creates better outcomes for everyone, including our clients 12,000 kilometres away.

Ben Carter speaking at a podium in Balanga City with the Philippine flag

Recognition

Honorary Son of Balanga City

One of the highest honours a non-Filipino can receive. Awarded to Ben Carter in 2019 through years of genuine community investment.

The full Yoonet team in Bataan, Philippines

Our Locations

The provincial difference

Manila is where most BPOs operate. It makes sense from a volume perspective, but it comes at a cost. Long commutes, high living expenses, and a revolving door of staff chasing marginally better offers. We've seen it from the inside and made a deliberate decision to go the other way.

Bataan is a regional centre where Yoonet people can afford a home, raise a family, and build a career without the grind that burns people out in the capital. The result is retention rates that the Manila BPO industry would struggle to match.

That's not a recruitment brochure line. It's the reason our clients' team members stick around long enough to become genuinely valuable.

By The Numbers

A decade of doing this properly

These numbers aren't targets. They're the natural result of running a business that cares as much about the people doing the work as the clients who benefit from it.

10+

Years building offshore teams for AU & NZ businesses

130+

Full-time employees in our Bataan office

89.29%

Retention rate across entire operation

8 Years

Average management team tenure

See how we do it

Our six-step process from honest assessment to ongoing support.